Our Case Study pages attempt to provide insight into our design and production process. By sharing details of how we achieved our client’s goals, we hope to demonstrate the importance of a collaborative process. We're good at what we do, but we respect and understand that you have an intimate understanding of your business and your success is the only real measurement.

To some, the design process is sort of a black box – the so called 'creative process' where we feed information to artists/designers, they go off and create stuff they think is cool and new but may not necessarily relate to your company or it’s customers. While its good for designers to have strong, visual imaginations, without some grounding the end result is much like trying to herd cats.

A firm that places value on their client’s needs starts with the end goal in mind. The critical key is a through understanding of the challenge or business issue to be solved. It can morph and change but a unified understanding of the problem allows us to work towards the best resolution.

Some people don't want to reveal what they are prepared to invest as they fear we'll just design to the maximum amount. Others may not have an idea as to what things cost and need insight so they can make an informed decision.

Without some budget parameters we could spend time developing concepts that are beyond the expected cost, or in an attempt to reduce cost, the proposed solution doesn’t solve the initial problem. Signage can be a significant investment – by getting the budget card on the table we can efficiently investigate appropriate options.

Once we have all of the information, we start looking at fabrication and design options. From there its a back and forth process – ideas, design and production options are carefully reviewed to ensure they solve the problem.